Hurting Fallon will survive; Large Minneapolis agency, grappling with loss of United business, says it deserves credit for keeping 'Time to Fly' fresh

The news -- first revealed in this column Wednesday -- thatUnited Airlines has decided to move its advertising account toBarrie D'Rozario Murphy/Minneapolis was, understandably, a tough nutto swallow in the offices of Fallon/Minneapolis yesterday.

Fallon is the agency where United's distinguished and hugelydistinctive "It's Time to Fly" ad campaign was conceived some threeyears ago. Fallon, which has worked with United for more than 10years, landed the account when the airline parted ways with longtimeagency of record Leo Burnett/Chicago.

Bob Barrie and Stuart D'Rozario, co-founders of the new boutiqueagency that will handle the United ad business going forward, …