The British dream of owning a home remains strong, with manypeople still eager to jump on the property ladder despite all thenegativity you read about in the national press.
The fact is, while the market may be slower at the moment, thereare still buyers out there and there's still a lot the vendor can doto encourage a sale.
It has been proven that the best way to reach the biggestpossible audience is to use a combination of online and in-printmarketing.
According to figures collated by Other Lines Of Enquiry, a mediainsight consultancy, three out of four people use both print andonline to keep an eye on the property market.
76 per cent of passive buyers, those who may just be browsing theproperty market and perhaps are unsure about which steps to take,use the FindaProperty supplement and website. And 54 per cent ofthese go on to take at least one further positive action, such asfinding out more about the property or telling someone about it.
Graham Wilson, managing director of DDM Estate Agents, believesthat the use of print products and online marketing benefits boththe buyer and the seller.
He said: "The traditional form of printed property guide is stilla great way of getting properties across to buyers and vendorsalike.
"It's also good for the advertisers, like us, to get a messageacross to the readers.
"It offers a good taster of what is out there. Then people canresearch the property further online and even download a fullbrochure.
"They can also look at a lot more pictures online, view maps andlook for local amenities.
"But everyone knows that Friday night is property night in theTelegraph, so they know that they can come home from a tough week atwork and have a look for their dream house."
There's now even an opportunity to search for your ideal homewhile on the move because FindaProperty, along with other agents,has an iPhone app, meaning everything you need for a seamlessproperty search experience is now available whenever and whereveryou need it.
The local media is a highly trusted platform to use whensearching the property market and is viewed as having the most up-to-date listings.
With the FindaProperty supplement free in the Telegraph everyFriday, as well as www.findaproperty.com there is a wealth ofinformation available.
Almost half of those who are active property buyers - those whoare likely to be price sensitive, want to find their property in arelatively short period of time and are ready to start bookingviewings - research their decision using print products.
The FindaProperty supplement gives readers the chance to seedetails of a host of properties, but also an opportunity to readmore in-depth articles about them. It's also an ideal way toadvertise your property and a chance to keep up with property newsand read the latest on the market.
"The paper allows readers to gain the latest news on propertymarkets, and give them a broad view," said Graham.
"The internet, on the other hand, allows them to look into theproperties in more depth."
Nearly a third of these active buyers use the website. By usingthis, visitors can search for properties, as well as receive advice,property news and view guides for buyers, sellers and renters. Youcan check the house and rental price trends across the UK and inyour region, too - it is a very useful tool.
There are signs that people are feeling more optimistic about thefuture with more than a third keen to jump onto the property ladder -35 per cent of those currently renting want to re-join the propertyladder or buy a house for the first time. These figures werecompiled by the Newspaper Society in 2009.
Buying and selling a property isn't always a straight-forwardprocess, but the FindaProperty products can help at every stage.
And it isn't just print and online products which can be a keyfactor in helping you sell.
One of the biggest battles of selling your property can sometimesbe getting people through the front door, but with events such asthe FindaProperty Open House Weekend, potential buyers can pop inand fully appreciate what each home has to offer without booking anappointment.
So don't be disheartened - whether you are looking to buy orsell, FindaProperty can help either way.
Choose the agent that's right for you!
A GOOD estate agent can make a big difference to how successfulyou are at selling your property.
Finding the right one may not just ensure a quick sale but alsothe smoothest transaction.
But just how do you make sure you end up with the right agent foryou? Check the local press: Are the agents represented in theTelegraph's FindaProperty supplement and FindaProperty.com? Look inthe FindaProperty supplement each week to see which agents areselling similar properties to yours and how well they have presentedthose properties. If they stand out to you, they will stand out topotential buyers.
Sale boards: A lot of sale boards from one company in your areamay mean they are dynamic, but are they getting the results? Watchto see how many of those boards are converted into 'Sold' signs thenyou are truly measuring success.
Word of mouth: If you have friends or family who have soldrecently make sure to ask how they found their agent. Even if theproperties are not similar, a good agent will be able to help youmarket yours successfully.
Research: Pretend to be a buyer and pop in to the local office tosee how you are treated. Is the office busy and friendly? Do theysuggest properties you may be interested in? Are you impressed withthe service? Make sure you check out a number of options and choosethe agent you feel most comfortable with and who you think will makethe best job of selling your home.
Shop around: Invite at least three estate agents to quote.Compare the fees and packages they offer so you can make an informeddecision.
Read the small print Most agencies are honest and use standardindustry agreements. But always check carefully any documents youare given and find out exactly what your estate agent will be doingfor his or her fees.
What is included? Beware a very low percentage. Percentages cansound low, but they add up to a lot of money. Your agent shouldalways illustrate how much it will cost you on the basis of theasking price. And don't forget you will have to pay VAT on top.
Some agents charge additional fees for advertising and 'For Sale'boards. If yours does this, make sure you have in writing exactlyhow much your "extras" will cost you.
Sole agency or sole selling rights? They sound similar, but under"sole selling rights", only the estate agent has the right to sellyour property. If you find a buyer yourself you will still be liablefor the estate agent's fees.
Under "sole agency", if you find your own buyer you won't have topay commission, but you may still have to reimburse your agent fortheir marketing expenses.
Ready, willing and able - beware! And, above all, never sign a"ready, willing and able" agreement. With this, as long as the agentfinds you a buyer, you have to pay their commission whether you endup selling the property to that purchaser or not.
You may need to withdraw your home from sale for any number ofvalid reasons and you should not be penalised for exercising yourright. Worth the paper? Once you've agreed terms, you will usuallybe asked to sign an agency agreement. The law, however, onlyrequires that the customer is made aware of the terms of business.
So, even if you don't actually sign anything, your agreement willstill be legally binding.
Pay day: Find out when your agent will expect payment. Usuallyfees are due when contracts are exchanged, but you don't pay untilthe sale is actually completed.
Changing agents - don't pay double, negotiate: If your housedoesn't sell quickly, use it to your advantage. The end of yourcontractual period (usually 12 weeks, plus two weeks' notice) is agood opportunity to renegotiate a poor rate. If your agent refuses,look around for someone who will give you a better deal.
But never change to another agent while you are still contractedto the first. Both agents could charge you commission if yourproperty is sold.
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